Privacy Policy

Privacy Notice

Last updated: October 31, 2026

1. Data controller

[FULL NAME OF THE DATA CONTROLLER], who operates the PlayitaMía brand, with address at [FULL ADDRESS], Quintana Roo, Mexico, is responsible for processing your personal data under Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties and other applicable regulations. Contact: hello@playitamia.com.

2. Data we collect

  • Full name and email address.
  • WhatsApp number (optional).
  • Hotel or pick-up place and its location on the map.
  • Chosen experience, date, tour language and number of people.
  • Booking reference and any messages you send through the help center.
  • Technical browsing data, such as IP address and cookies (see section 7).

We do not collect sensitive personal data. Payment data: the deposit is processed by Stripe. PlayitaMía does not receive or store your full card number; we only keep the payment result (amount, date and status).

3. How we use your data

Purposes necessary for the service:

  • Register your booking, charge the deposit and manage your booking.
  • Share with the local operator the data needed to run the experience.
  • Email you the confirmation, the voucher, a reminder before the tour and a message afterwards to hear about your experience.
  • Handle your questions, changes, cancellations and refunds.
  • Prevent fraud and protect the security of the site.
  • Meet tax and accounting obligations.

Additional purposes: we do not currently send you advertising. If we ever wish to, we will ask for your consent first.

4. Who we share your data with

  • The local operator who runs your experience: name, experience, date, number of people, language, pick-up place, WhatsApp if provided, and the balance to collect. This transfer is necessary to provide the service you book, so it does not require your consent.
  • Service providers that process data only on our behalf: Stripe (payments), Google (email and address autocomplete on the map) and our web hosting provider.
  • Authorities, when required by law.

We do not sell or rent your personal data.

5. Your rights (ARCO) and how to withdraw consent

You may Access your data, Rectify it, request its Cancellation or Object to its use, and you may also withdraw your consent or limit the use of your data. Write to hello@playitamia.com stating:

  • Your name and an email address for our reply.
  • An official ID, yours or your representative’s (in that case, with the document proving the representation).
  • The right you wish to exercise and the data concerned; include your booking reference if you have it.

We will reply within the time limits set by law. Some data must be kept to meet legal obligations even if you request its cancellation; if so, we will explain why.

6. How long we keep your data

For as long as your booking lasts and afterwards for the time needed to handle any queries and meet tax and accounting obligations. After that, we delete or anonymize it.

7. Cookies and similar technologies

The site uses cookies needed for it to work (for example, to remember your language) and analytics tools that help us understand how the site is used. You can block or delete cookies in your browser settings; some features may stop working.

8. Changes to this notice

Any changes will be published on this page with the update date.

9. Authority

If you believe your right to data protection has been violated, you may contact the competent authority, currently Mexico’s Ministry of Anti-Corruption and Good Governance (Secretaría Anticorrupción y Buen Gobierno).

This is a translation; if there is any difference, the Spanish version prevails.